At the 1980 NBA All-Star Game, league owners voted to admit the new team, with the team's name coming from the 1957–1962 TV western Maverick; the name was chosen by the fans with 4,600 postcards received, beating Wranglers and Express.
James Garner, who played the namesake character, was a member of the ownership group. The University of Texas at Arlington, who also uses the Mavericks nickname, had objections about a shared name, but did not attempt any legal action. They joined the Midwest Division of the Western Conference, where they would stay until the league went to six divisions for the 2004–05 season.
As of the 2017 season, the Mavericks have sold out 704 consecutive games since December 15, 2001, the longest currently running sellout streak in North American major league sports.
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