On January 22, 1968, the NBA awarded a franchise to Milwaukee Professional Sports and Services, Inc. (Milwaukee Pro), a group headed by Wesley Pavalon and Marvin Fishman; A fan contest was held to name the new team, with over 40,000 fans participating. While the most-voted fan entry was the Robins, named for Wisconsin's state bird, the contest judges went with the second-most popular choice, the Bucks, which was a reference to Wisconsin's official wild animal, the white-tailed deer.
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